The writing desk

• Practice area pages — the pages that turn searchers into consultations
• Legal blog posts and library articles — question-driven content mapped to what clients actually search
• FAQ and answer-engine content — structured for featured snippets and AI Overviews
• Location and city pages — for firms competing in multiple markets
• Attorney bios and firm pages — E-E-A-T signals Google can verify
• Content audits and rewrites — I audit and correct existing legal libraries professionally; outdated law is a liability

A J.D. means I read the statutes and cases myself instead of paraphrasing other blogs, and I verify against primary sources before anything ships. Before law school I was a newspaper editor in Montana, so I write clean, hit deadlines, and don't need three rounds of edits. I've been doing this at production scale since 2021: my LegalMatch author page alone lists thousands of articles across family law, criminal law, business law, real estate, personal injury, employment, and estate planning.

Content built for AI-era search. Search is splitting between classic Google results and AI-generated answers. I write for both: question-led structure, verifiable authorship, and the kind of first-hand expertise signals that AI Overviews cite instead of burying. If your legal library was written in 2019, it's underperforming in 2026.

I also offer keyword research, SEO audits, and AI implementation consulting; the AI automation side runs through my firm Thane Operations at lakeozark.ai.

1. Scope call — practice areas, markets, goals, and voice.
2. Keyword and competitor research — I use SEMrush to find the questions worth answering.
3. Drafting — cited to primary sources, formatted for the web, delivered in Google Docs.
4. Revisions — one round included; most clients don't need it.

I shoot on a Blackmagic 6K cinema camera with custom color grades, edit and grade in DaVinci Resolve, and engineer audio in FL Studio and Pro Tools. One person handles the full pipeline: capture, edit, color, and mix, so you're not stitching together three different vendors.

Do you work with agencies?

Yes. A large share of my work has been white-label production for legal marketing agencies and publishers.

Are you a practicing attorney?

I hold a J.D. and write legal information content; I don't provide legal advice or representation. That's exactly the lane content marketing lives in.